DIGITAL & MARKETING COORDINATOR
DEC 2018 - DEC 2019
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Strategize, create, implement and analyse marketing paid campaigns across Google Ads, Facebook Business, LinkedIn Campaign Manager, Twitter Ads, and Outbrain.
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Daily data analysis and reporting to ensure long-term business goals are being met.
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Manage and plan budget pacing across all digital platforms.
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Effectively communicate and work collaboratively with multiple different departments, as well as internal and external clients.
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Generate, publish and monitor content for the company's social media accounts (Instagram, Facebook and LinkedIn).
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Write and edit articles for clients and the company blog.
clients/projects
Not-for-profit Organisations
I have worked with multiple not-for-profit organisations with different objectives, budgets and target audiences.
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I worked on a campaign with the objective to achieve a certain number of registrations for a charity/fundraising event. I strategised, implemented and monitored Lead Gen campaigns across Facebook, Google, LinkedIn and Twitter. The end result was 200 more leads than the client's goal (and on the previous year), with $50,000 more than their fundraising goal.
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I understand that not-for-profit organisations often come with a limited budget. I was able to help produce a strategy for a client who had cut their budget in half from the year before. This strategy not only achieved their goal but doubled the results of the previous year.
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Re-marketing campaigns are a must for non-for-profits.
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E-Commerce Clients
The E-Commerce clients I worked on ranged through the retail, sports and leisure industries.
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A great and memorable campaign was a retail client with very little brand awareness. By combining a great strategy, engaging content and the use of Facebook remarketing campaigns and Google Shopping campaigns, we were able to achieve a 33:1 ROI.
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Additionally, I worked with a large sporting venue to market their multiple different products and memberships. Through a comprehensive 12-month plan and strategy across multiple different platforms, we produced the best results the client had ever seen.
PR Enthusiast, Digital Marketer, Content Creator & Psych Lover.