I was tasked to create an Event Concept (incl. a Gantt Chart) for an area that was effected by the 19/20 Australian Bushfires.
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My event "Back2Bright" was being held to restore the image of Bright as a place to visit, explore and stay post-bushfires.
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The Back2Bright Festival involved street music throughout town, great food and wine, comedians, influencers and big guests, including some of Australia's top musicians to come play at the concert on the final day.
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A Gantt Chart was also required. My Gantt Chart reflects tasks from marketing, promotions and branding, as well as additional tasks from other areas that may impact said tasks.
Throughout my time at University, I have been tasked with multiple writing pieces.
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My latest pieces can actually be found on my blog. These articles cover topics such as activism, social media, blogging and politics.
This subject was about learning about advanced public relations practice, with an emphasis on developing and implementing PR campaigns, including their thorough planning and pitching to clients.
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This assessment required me to develop a PR Plan and Pitch with the aim to 'improve communication by service providers (cafes, restaurants, accommodation etc.) to customers/visitors on Flinders Island'.
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The campaign plan also included branding and a logo, as well as examples of educational resources and inspiration for service providers.
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I achieved a High Distinction for this subject.
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This subject teaches the tools and methods to use when we make our way into the industry. Thankfully for me, I already know a little something about agency management due to my job in 2019.
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We were tasked with multiple presentations to our 'agency' and our 'client'. These included Team Charters, Pitch Templates and Pitches.
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Our 'client' was Ausfuel, and their problem was their damaged reputation after water contamination occurred in a region they were fracking in.
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The below documents were created during COVID-19, and therefore presenting to our class turned into submitting voice overs and video presentations.
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The voice over/video will only be my parts due to my teammates privacy.
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PR Enthusiast, Digital Marketer, Content Creator & Psych Lover.